
Why are people obsessed with painful cold plunges and ice baths
Cold therapy has been used since the ancient times but interestingly there has there been a 900% increase in Google searches for cold plunges and ice baths in the last few years (1). One of the reasons for this is the overwhelming science and research illuminating the cold hard facts, pun intended, related to its benefits (2). Here in Austin Texas at Cryo Body Works we began in 2014 offering cryotherapy and cold plunges but at that time, cold plunges and ice baths were perhap